Watch CEO Taras Chaban and Chief Behavioural Scientist Wendy Jephson explain why Enterprise Behavioural Analytics is so important for the financial sector and beyond. Filmed and the FinTech50 2015 event, both discuss London as a great hub for enterprise software companies to grow and how Sybenetix is expanding its customer base and presence in US.
Wendy Jephson describes how financial institutions can now make use of hard data combined with behavioural sciences to manage both good and bad behaviour.
Taras Chaban explains that London’s concentration of talented people and status as a global financial centre provides a great opportunity for fast-growth in 2015.
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